Steve Greenberg, the CEO of S-Curve Records, is the man responsible for discovering the Jonas Brothers. He was working at Columbia Records in 2005 and was sorting through a pile of CDs to determine which artists the company would keep and which it would let go.
“In the pile was a Christian pop record made by Nick Jonas,” he said. “It was a very bland Christian pop record. It was awful, but his voice was great.”
Amy Doyle, the executive vice president for music and talent at MTV, recalled attending an event in 2005 at Planet Hollywood in Times Square in which the Jonas Brothers — well before their massive success — were holding a signing and listening party for their new record
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